With CaDò I had the chance to develop the brand image of a Start-Up project entirely, from scratch to presentation.
Through the logo, the colour palette and the pattern, I wanted to give a new image to a pets brand. Instead of the classical pastel-coloured romantic brand, I wanted to give a strong Memphis Style allure to CaDò, to make it stand out from the crowd and to enhance the Milanese derivation of the brand.
To create an even stronger brand identity, I exploited my experience in the fashion world, developing some patterns for the accessories the brand is selling, like leashes, collars and bracelets.